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      <image:title>About Me - I live on social media, focusing on digital branding, marketing, and creative strategy, with a specialty in technology and entertainment. Storytelling is at the heart of everything I do. I love learning and will take every opportunity to try something scary. I’m a fierce advocate for the Oxford comma.</image:title>
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    <lastmod>2024-11-29</lastmod>
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    <loc>https://www.ribarrow.space/store</loc>
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    <loc>https://www.ribarrow.space/store/p/ribarrow-content-planning-hub</loc>
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    <lastmod>2026-03-02</lastmod>
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    <lastmod>2024-07-25</lastmod>
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      <image:title>Work - It’s pronounced Rib/Arrow.</image:title>
      <image:caption>I’m Sarah Ribeiro, content marketer, social media strategist, and all-around Online Person. I help businesses and individuals boost their brands through creative content, social media, brand analysis, and so much more.</image:caption>
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    <loc>https://www.ribarrow.space/work/branding</loc>
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    <lastmod>2024-07-25</lastmod>
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    <loc>https://www.ribarrow.space/work/seo-strategy</loc>
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    <lastmod>2024-07-25</lastmod>
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      <image:title>Work - SEO - At Flock, I helped increase traffic by 10x in my first two quarters.</image:title>
      <image:caption>My content strategy was keyword-driven, with a goal to increase SERP ranking and inbound traffic through long-tail keywords, commonly searched terms, co-marketing campaigns, and business-oriented search. Flock prioritized helpful and editorial content over transactional content in an effort to drive traffic.</image:caption>
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      <image:title>Work - SEO - I drafted this 1,000+ word ebook on building and maintaining an employee engagement plan. I researched with sources like the Flock HR department, companies like Compt and Donut, Pew research, and more. I directed the ebook design, executed by the Flock design team. The book was distributed with a light paid display campaign managed by our PPC team and supplemented by intense CTA pushes on all employee engagement blog content. I designed its corresponding landing page and form fill.</image:title>
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    <lastmod>2024-07-25</lastmod>
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    <loc>https://www.ribarrow.space/work/tools</loc>
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    <lastmod>2024-07-25</lastmod>
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    <loc>https://www.ribarrow.space/work/social-media</loc>
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    <lastmod>2024-07-25</lastmod>
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      <image:title>Work - Social Media Strategy</image:title>
      <image:caption>Together Boston 2019</image:caption>
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    <image:image>
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      <image:title>Work - Social Media Strategy</image:title>
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    <image:image>
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      <image:title>Work - Social Media Strategy</image:title>
      <image:caption>Together Boston 2019</image:caption>
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    <image:image>
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      <image:title>Work - Social Media Strategy</image:title>
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    <image:image>
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      <image:title>Work - Social Media Strategy</image:title>
      <image:caption>Before: United Marble</image:caption>
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    <image:image>
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      <image:title>Work - Social Media Strategy</image:title>
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    <image:image>
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      <image:title>Work - Social Media Strategy</image:title>
      <image:caption>After: United Marble</image:caption>
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    <image:image>
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      <image:title>Work - Social Media Strategy</image:title>
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    <image:image>
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      <image:title>Work - Social Media Strategy</image:title>
      <image:caption>Before: Oak Hill Architects</image:caption>
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    <image:image>
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      <image:title>Work - Social Media Strategy</image:title>
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    <image:image>
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      <image:title>Work - Social Media Strategy</image:title>
      <image:caption>After: Oak Hill Architects</image:caption>
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    <image:image>
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      <image:title>Work - Social Media Strategy</image:title>
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    <image:image>
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      <image:title>Work - Social Media Strategy</image:title>
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    <image:image>
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      <image:title>Work - Social Media Strategy</image:title>
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    <image:image>
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      <image:title>Work - Social Media Strategy</image:title>
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      <image:title>Work - Social Media Strategy</image:title>
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    <image:image>
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      <image:title>Work - Social Media Strategy</image:title>
      <image:caption>See more at mettermedia.com.</image:caption>
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      <image:title>Work - Social Media Strategy</image:title>
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    <image:image>
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      <image:title>Work - Social Media Strategy - Make it stand out</image:title>
      <image:caption>Serving on the Together Boston festival steering committee and leading its social media team, I held multiple responsibilities including booking, venue organizing, social media promotion and live social media coverage, and, of course, paid social media advertisements. This campaign gathered an assortment of different targets, including people interested in artists from the same agency or record company, people who previously engaged with ads, a lookalike to our main audience, and a general ad to all of Massachusetts. These ads pointed to ticket sales for one specific event, capped at 250 tickets. The event sold out.</image:caption>
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      <image:title>Work - Social Media Strategy</image:title>
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    <lastmod>2024-07-25</lastmod>
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